Affiliate marketing is one of the easiest ways to monetize WordPress. The right plugin helps you manage links, track clicks, and increase commissions. Here are the best WordPress affiliate plugins for 2025 — including both free and paid options.
1. Monetize Plugin (Best Overall)
The Monetize Plugin is an all-in-one solution that integrates directly with eClickZ. It goes beyond link cloaking by offering:
- ✔ Native ad + affiliate integration
- ✔ Real-time analytics (track clicks, conversions, and revenue)
- ✔ Automatic link insertion for maximum CTR
- ✔ Free to download, lightweight, and Core Web Vitals friendly
2. Pretty Links
A popular plugin for affiliate link cloaking and redirection. It makes long URLs short and branded. Great for bloggers who promote products via reviews.
3. ThirstyAffiliates
Another strong choice for link management. Lets you categorize, cloak, and auto-insert affiliate links into posts.
4. AffiliateWP
A premium plugin that lets you run your own affiliate program. Best for SaaS businesses or eCommerce stores running on WooCommerce.
5. Lasso
Popular among niche site owners. Provides affiliate link management plus comparison tables and product boxes to boost conversions.
6. EasyAffiliate
Simple affiliate program plugin for WordPress store owners. Great alternative to AffiliateWP with lower pricing.
How to Choose the Right Plugin
If your goal is passive ad revenue + affiliate income, the Monetize Plugin is the top choice. If you only need link management, Pretty Links or ThirstyAffiliates may be enough.
Final Thoughts
In 2025, affiliate marketing remains one of the most powerful monetization models for WordPress. Whether you use Monetize Plugin for ads + affiliate integration or pair it with link management tools, the key is consistency and tracking.